From the Ground Up to Groundwork

Creating a defined brand for Groundwork involved collaborating with design agency, Daylight Design, and transforming insights from 20+ legal empowerment leaders and frontline helpers to develop our core design principles—collective and inclusive, trustworthy, grounded and actionable, trail-blazing, and adaptable. The goal was to create a transformative and collaborative space used to support, scale, and empower community justice workers. We heard their concerns, from needing a more streamlined process to grow as a justice worker, to gathering resources and connecting with others in the justice work ecosystem. We empathized with those current challenges and took action to amplify their voices. The result? Groundwork. It is the foundation to prioritize frontline changemakers to confidently navigate a path towards making legal help accessible for all, effectively and efficiently.

Groundwork is justice in action—a bridge turning compassion into capacity. We thank everyone who helped shape this much-needed space. We listened deeply and considered every concern, idea, and experience to create a platform rooted in relationship building. From dream to implementation, and with Daylight’s expertise, we were able to design an intentional way to convey trust, resilience, and our shared commitment to justice. Groundwork is how we show up for one another.